Studios, vid biz gather to scratch their heads
The movie and video industries trotted out their latest thinking on beating back free P2P formats during the recent Digital Hollywood conference.
They see the pain-in-the-ass factor of P2P networks such as BitTorrent as a major opportunity for sales of legal downloads. “Free is really not free,” said David Caulton, of Microsoft. “It takes a lot of time (to download) and the quality may not be great. BitTorrent is painful.”
Availability of many more titles, flexible price points and short content designed for the iPod crowd were all cited as ways to grow the legal downloads market.
Home Media Magazine has the Digital Hollywood report. (Sorry, no permalink.)