YouTube tops 100 videos per viewer
YouTube’s domination of the online video space continues to expand, with a record 14.6 billion videos viewed. The user-generated-content giant topped 100 videos per viewer as well, another record.
Overall, 85 percent of the U.S. Internet audience viewed online videos, comScore said in its report for the latest month, May.
The DIY site YouTube, of course, is never challenged in total views (where it’s reported as “Google Sites”), despite the fact that its rivals all feature professionally produced content such as TV shows and films.
YouTube outscored closest competitor Hulu 14.6 billion views to 1.2 billion.
Hulu’s total is actually less than the number of views YouTube added since the April report. Hulu had 3.5 percent of overall online videos viewed.
In unique visitors, the top three were Yahoo/Google (144 million), Yahoo (46 million) and Vevo (45.5 million).
Vevo continues to surge, jumping a position on the uniques chart and adding about 10 million views since April.
While YouTube landed at 101 videos played per viewer, Hulu had 27. No mystery: Hulu’s content extends to hourlong dramas, while YouTube videos are short by design.
Here are the top online video destinations by number of views (rounded numbers):
- Google sites (YouTube): 14.billion/43.1 percent share
- Hulu: 1.17 billion/3.5
- Microsoft sites: 642 million videos viewed/1.9 percent share
- Vevo: 430 million/1.3
- Viacom Digital 347 million/1.0
- Yahoo sites: 336 million/1.0
- CBS Interactive: 333 million/1.0
- Turner Interactive: 332 million/1.0
- Fox Interactive: 328.5 million/1.0
YouTube tops 13 bil online videos in March
YouTube served up more than 13 billion videos in March, with almost 42% of all online viewings coming on Google-owned sites.
That means YouTube and some piddly other G sites, according to the way web video metrics provider ComScore figures it.
Hulu came in a way-the-hell-back-there second, with 1.1 billion videos watched, good for a 3.4% share.
Overall, more than 180 million people in the U.S. watched online video in March, averaging a whopping 96 vids per peeper. The number of Internet watchers was up slightly from February.
Following YouTube and Hulu in number of videos viewed in March were Microsoft, Yahoo and CBS Interactive.
Hulu, meanwhile, hit another record in average hours of content watched. The average Hulu viewer streamed almost 27 videos, adding up to 2.6 hours of eyeball time. The hourly rate was up .2 from February.
YouTube underwent a redesign of its web site in recent months, with the video player getting a face-lift last week. April’s numbers will reflect the redesign effect on viewership, if any.
YouTube serves 10 bil videos in record month
About 161 million viewers watched online video during the month of August, the largest audience ever recorded, the ratings service ComScore reported. They churned up more than 25 billion video views over all, another record.
Almost 40 percent of that traffic went to Google’s YouTube, of course. The UGC site served up 10 billion videos during the month, yes, another record. Google Sites pulled in 121 million unique viewers in the period, making the average consumption 83 videos. Your basic Hulu guy, by comparison, watched almost 13 videos.
(Note to the confused: ComScore lists YouTube under “Google Sites,” but 99 percent of that comes from YouTube.)
Microsoft Sites was the distant second, with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent). Hulu has settled into the middle of the pack after making a run up the rankings in the spring.
Read the comScore lite report.
Hulu passes Yahoo! in video share
Hulu blew past Yahoo! in the online video horse race in March, settling into a distant third in overall share. Hulu’s showing in March was up roughly 20 percent over February’s count, according to comScore’s monthly report.
Still, YouTube hasn’t much to fear from the red-hot News Corp.-NBC Universal site.
Google’s video sites (almost all YouTube) gobbled up 41 percent of the U.S. online video market, comScore reported. That’s almost 5.9 billion videos viewed by 100 million unique viewers at YouTube.
Fox Interactive Media had 3 percent of the action, compared with 2.6 for Hulu. Yahoo had 2.3 percent while Microsoft computed 2.0 percent.
Overall, U.S. online video viewing was up 11 percent compared with February, with 14.5 billion videos servered.
Hulu’s minutes-spent percentage (4.9 percent) almost doubled its videos watched share (2.6 percent), not surprising because the site specializes in broadcast-length fare.
Some other fun facts from comScore:
- Almost 78 percent of the U.S. Internet audience watched online videos.
- The average viewer viddied almost 5 1/2 hours of content.
- The average online video clocked in at 3.4 minutes.
- Yahoo! retained its third-place showing in unique visitors, but Hulu is close behind.
