YouTube serves 10 bil videos in record month
About 161 million viewers watched online video during the month of August, the largest audience ever recorded, the ratings service ComScore reported. They churned up more than 25 billion video views over all, another record.
Almost 40 percent of that traffic went to Google’s YouTube, of course. The UGC site served up 10 billion videos during the month, yes, another record. Google Sites pulled in 121 million unique viewers in the period, making the average consumption 83 videos. Your basic Hulu guy, by comparison, watched almost 13 videos.
(Note to the confused: ComScore lists YouTube under “Google Sites,” but 99 percent of that comes from YouTube.)
Microsoft Sites was the distant second, with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent). Hulu has settled into the middle of the pack after making a run up the rankings in the spring.
Read the comScore lite report.
Hulu passes Yahoo! in video share
Hulu blew past Yahoo! in the online video horse race in March, settling into a distant third in overall share. Hulu’s showing in March was up roughly 20 percent over February’s count, according to comScore’s monthly report.
Still, YouTube hasn’t much to fear from the red-hot News Corp.-NBC Universal site.
Google’s video sites (almost all YouTube) gobbled up 41 percent of the U.S. online video market, comScore reported. That’s almost 5.9 billion videos viewed by 100 million unique viewers at YouTube.
Fox Interactive Media had 3 percent of the action, compared with 2.6 for Hulu. Yahoo had 2.3 percent while Microsoft computed 2.0 percent.
Overall, U.S. online video viewing was up 11 percent compared with February, with 14.5 billion videos servered.
Hulu’s minutes-spent percentage (4.9 percent) almost doubled its videos watched share (2.6 percent), not surprising because the site specializes in broadcast-length fare.
Some other fun facts from comScore:
- Almost 78 percent of the U.S. Internet audience watched online videos.
- The average viewer viddied almost 5 1/2 hours of content.
- The average online video clocked in at 3.4 minutes.
- Yahoo! retained its third-place showing in unique visitors, but Hulu is close behind.
