Facebook fades in online video rankings
Posted on October 14, 2010
Filed Under comScore ratings
Facebook’s turn at No. 2 in the online video rankings lasted but a month, as Yahoo returned to the second slot.
“Google sites” — meaning YouTube — pulled in 144 million unique visitors, slightly down from August’s count, comScore said in its monthly online video rankings.
Yahoo (sites) was good for 54.4 million uniques, followed by Facebook at 52 million. In August, Facebook slipped past Yahoo with a showing of 58.5 million (vs. 54 million), so the September ranking was a result of pullback in Facebook uniques.
Hulu made it back into the Top 10 in September, pulling in 29.9 million uniques to edge Turner Networks for 9th place.
Overall, 175 million U.S. Internet users watched online video content during the month, for an average of 14.4 hours per viewer. That’s more than 5.2 billion viewing sessions in September. Almost 84 percent of the U.S. Net audience watched some online video, comScore said its monthly report.
In minutes per viewer, Hulu totaled 162.6 minutes, second only to Google/YouTube. Hulu outpaced all competitors in number of video ads viewed.
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