Hulu turning to paid content, exec says

Posted on October 22, 2009 
Filed Under Hulu

chase-careyHulu has paid content in its near future, News Corp. deputy chairman Chase Carey says.

The popular online video site that’s prized for its free streams of TV shows “needs to evolve to have a meaningful subscription model as part of its business,” Carey told a broadcasting conference Oct. 22.

News Corp. owns Hulu along with NBC Universal and Disney.

He was quoted on Hulu’s future by Broadcasting & Cable, which sponsored the conference.

Carey predicted some paid content would show up on Hulu in 2010, but admitted he’d only sat in on one of its board meetings. He said an outright firewall didn’t make sense, but charging for specialty video such as TV previews did.

“I think a free model is a very difficult way to capture the value of (News Corp.’s) content,” Carey said. “I think what we need to do is deliver that content to consumers in a way where they will appreciate the value.”

Netflix, Inc.

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Comments

2 Responses to “Hulu turning to paid content, exec says”

  1. Andy on October 23rd, 2009 8:58 pm

    I think this is a very bad idea that will drive a lot of traffic away, and they should come up with a way to keep it free and increase revenue. More advertising or another method.

  2. Hulu plans to charge for online television programs » Download Movies 101 on January 21st, 2010 5:08 am

    [...] a shocker. NewsCorp. bigshot Chase Carey signaled the bad news about Hulu last [...]

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