Hulu turning to paid content, exec says
Posted on October 22, 2009
Filed Under Hulu
Hulu has paid content in its near future, News Corp. deputy chairman Chase Carey says.
The popular online video site that’s prized for its free streams of TV shows “needs to evolve to have a meaningful subscription model as part of its business,” Carey told a broadcasting conference Oct. 22.
News Corp. owns Hulu along with NBC Universal and Disney.
He was quoted on Hulu’s future by Broadcasting & Cable, which sponsored the conference.
Carey predicted some paid content would show up on Hulu in 2010, but admitted he’d only sat in on one of its board meetings. He said an outright firewall didn’t make sense, but charging for specialty video such as TV previews did.
“I think a free model is a very difficult way to capture the value of (News Corp.’s) content,” Carey said. “I think what we need to do is deliver that content to consumers in a way where they will appreciate the value.”
Comments
4 Responses to “Hulu turning to paid content, exec says”
Leave a Reply
I think this is a very bad idea that will drive a lot of traffic away, and they should come up with a way to keep it free and increase revenue. More advertising or another method.
[...] a shocker. NewsCorp. bigshot Chase Carey signaled the bad news about Hulu last [...]
[...] News Corp. has been pushing for user-generated revenues for almost a year, with News Corp. No. 2 Chase Carey taking the lead. Hulu chief Jason Kilar has been chumming the waters for the service as [...]
[...] Chase Carey floated the Hulu paid content concept last [...]