Time spent watching up big in ‘09
Posted on June 18, 2009
Filed Under Online video traffic
Online video use has grown by as much as 50 percent in the past year, according to traffic reports for the month of May.
Nielsen’s VideoCensus reports that the Time Per Viewer metric was up 48.9 percent year-over-year for the month of May. The time figures out to 189 minutes of watching video streams in May, or just over three hours.
Total online video streams were up roughly 35% over the 2008 figure.
The all-mighty Unique Viewers stat for online video showed a 12.8 percent increase May-to-May.
The top online video site remained YouTube, followed not-so-closely by Hulu, Yahoo!, Fox Interactive Media and ABC.com.
Nielsen’s online video ratings have come under fire from content providers, who feel the overall numbers are far too low. A recent observational study of media habits funded by Nielsen found the online video numbers are too high, estimating time spent watching online video at something like two minutes a day.
Too high, too low — the only thing that seems right is they have it wrong.
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[...] addition to the longer durations, total time spent viewing online video has seen a significant jump in the past [...]