Getting Joost: no more digital doorman
Posted on October 7, 2007
Filed Under Joost
Joost’s beta has gone public, the free online video content provider said today. Previously you had to ask for an invite — one that always came.
Joost’s software works with Windows and Mac OS X. The requirements aren’t too tough: “All you need to run Joost is a fairly new computer with good graphics capabilities and a fast processor, as well as a broadband internet connection,” the download page says.
Joost is now boasting baseball on “Postseason 2007,” featuring complete playoff replays and a daily highlights reel. The coverage continues through the World Series.
The video host restricts its content to professional sources, unlike YouTube and its imitators. Joost says it has more than 150,000 shows. You can browse channels such as “CSI,” “Adult Swim,” “The Hills” and MTV. CBS is a major backer and content provider.
CEO Mike Volpi said the private beta was partially a move to make users feel like insiders: “We started with an invitation-only model. We went with a European-ish feel which we thought would appeal to a particular generation. … We like to be cool.”
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